As one of the thousands of new websites to launch recently, I speak on behalf of all of us that we hope your virtual experience is fine as cream gravy. I’m currently a full-time writer for a large health care provider in Central Florida and also trade freelance writing for various goods and sundries. Award winning agencies, in-house creative departments, freelance clients and partnering creatives have all made this land a part of their land too.
February 2009 – Present • Copywriter
Florida Hospital waited 100 years to hire it’s first writer. Me. Granted, it’s no first summit of Everest, but it did begin a sea change in how marketing was developed for the organization. Direct collaboration with the internal designers allowed us to begin taking on projects that had once been outsourced to agencies. Well received both by clients and award shows our ideas—untypical of an internal creative team—have rewarded us with ever-increasing solicitations for more ideas and an expanding department to meet the demand. My involvement includes detailed concept development with both messaging and rough sketches*, full campaigns, headlines, body copy, program naming, and support content for every facet of Florida Hospital’s marketing needs (print, outdoor, radio scripts, TV scripts and video scripts and rough sketch* storyboards, web, collateral, educational materials, patient manuals).
*elaborate cave drawings
November 2008 – January 2009 • Copywriter
Soon after moving to Florida from Kauai, I was hired on by Evok. As one of two writers, I created headline and support copy for their diverse client roster, and concepted, collaborated and wrote for several full campaigns, including print, radio scripts, TV scripts, outdoor and web. Unfortunately a slackening economy coupled with deep client budget cuts forced a series of layoffs; after three months, I was let go. No tears.
February 2006 – July 2008 • Copywriter / Production
Kauai is essentially a giant National Geographic centerfold. And the rainbows. My God, the rainbows. When I wasn’t immersing myself in the utopian surroundings, much of my time was spent talking story with an immensely talented group of creative intellectuals, trapped in the bodies of downhill mountain bikers, surfers and tennis divas. As Tsunami’s sole in-house writer, I developed our clients’ own stories for web, print, collateral, radio scripts, newsletters and occasional press releases. With past experience managing print and broadcast production, I also assisted in quality control of printed materials, and facilitated voice talent and studio time.
PUSH, Inc.
January 1998 – December 1998
M2W (McManus Wilson – Orlando, FL)
August 1997 – December 1997
B.A. in Advertising & Public Relations
Univ. of Central Florida Nicholson School of Communication • 1998
Associate of Arts
Edison Community College (Naples, FL) 1995
Child rearing, yardening, surfboard hoarding, and seasonal beards.
Not many people will know what Island Truss’s Hundegger SC-1 computer automated saws are, but trust me, they should have their own reality show. After Tsunami Marketing’s creative director established the “Build ‘em Strong” mantra, he set me to work whittling content that would match their unique brand and quality building materials.
Florida Hospital’s Orlando Fitness Center offers the most convenient way to get pumped before, during and after work.
A few harvests back, when the pork barrels started rolling swiftly downhill, Trustco Bank was one of the only lending institutions still willing and able to provide loans.
The national restaurant chain wanted a simple way of expressing how patrons can feed an army and keep the peace when the bill comes.
From a Milton Glaser-inspired logo sketched in my moleskine, we created a full campaign to drive blood donations for Florida’s Blood Centers.
I have one cool scar and I wasn’t even conscious when I got it. Might have made a good story, but now we’ll never know.
For a man-child concepting ideas for breast cancer awareness, things can spiral downward quickly. Fortunately, a simple adjustment of the pink ribbon kept things classy.
Video for Sports Medicine and Rehabilitation, which accompanied the campaign.
The video for this campaign was made for about $500, but it appears as if we spent double that. Smoke and mirrors. And stadium lights.
Hundreds of people have shed, literally, thousands of pounds because of Celebration’s Bariatric Program. The message needed to be equally as compelling.
Video for Celebration’s Bariatric Program, which accompanied the campaign.